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Title
Text copied to clipboard!SEM Specialist
Description
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We are looking for a highly skilled SEM Specialist to join our digital marketing team. The ideal candidate will be responsible for planning, implementing, and managing our paid search strategies across various platforms such as Google Ads, Bing Ads, and other PPC networks. This role requires a deep understanding of search engine marketing, keyword research, ad copywriting, bid management, and performance analysis.
As an SEM Specialist, you will work closely with the marketing team to align paid search campaigns with overall business goals. You will be expected to continuously optimize campaigns to improve ROI, reduce cost-per-click, and increase conversion rates. You should be comfortable working with analytics tools such as Google Analytics, Google Tag Manager, and other reporting platforms to track and report on campaign performance.
The successful candidate will have a strong analytical mindset, excellent communication skills, and a passion for digital marketing. You should be up-to-date with the latest trends and best practices in SEM and be able to adapt quickly to changes in the digital advertising landscape.
Key responsibilities include conducting keyword research, creating and testing ad copy, managing budgets, analyzing performance data, and making data-driven decisions to improve campaign effectiveness. You will also be responsible for A/B testing, audience targeting, and staying informed about competitors’ strategies.
This is a great opportunity for someone who thrives in a fast-paced environment and is looking to make a significant impact on a company’s online visibility and revenue growth. If you are results-driven and have a proven track record in SEM, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and manage PPC campaigns across Google Ads and Bing Ads
- Conduct keyword research and selection for pay-per-click campaigns
- Write compelling ad copy and perform A/B testing
- Monitor and analyze campaign performance metrics
- Optimize campaigns to improve ROI and reduce CPC
- Collaborate with the marketing team to align SEM strategies with business goals
- Manage budgets and adjust bids to maximize campaign performance
- Generate regular reports on campaign performance and insights
- Stay updated with the latest SEM trends and best practices
- Implement conversion tracking and analyze user behavior
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- 2+ years of experience in SEM or digital advertising
- Proficiency in Google Ads and Bing Ads platforms
- Strong analytical skills and experience with Google Analytics
- Excellent written and verbal communication skills
- Experience with A/B testing and conversion rate optimization
- Ability to manage multiple campaigns and meet deadlines
- Familiarity with Google Tag Manager and other tracking tools
- Knowledge of SEO is a plus
- Google Ads certification is preferred
Potential interview questions
Text copied to clipboard!- How many years of experience do you have in SEM?
- Which PPC platforms have you worked with?
- Can you describe a successful SEM campaign you managed?
- How do you approach keyword research?
- What tools do you use to track campaign performance?
- How do you stay updated with changes in SEM trends?
- Have you worked with Google Tag Manager before?
- What is your process for A/B testing ad copy?
- How do you determine budget allocation for campaigns?
- Are you Google Ads certified?
